{"title":"THE NUMBERS","description":"\u003ch2\u003e\u003cspan style=\"color: rgb(239, 166, 79);\"\u003e3 for 2 on THE NUMBERS\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp\u003eAll individual NUMBERS are 3 for 2 until October 18th.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eJust add your NUMBERS to your cart to redeem. Happy styling!\u003c\/strong\u003e\u003c\/p\u003e","products":[{"product_id":"the-1","title":"THE 1 - Hair Primer","description":"\u003cp\u003e\u003cstrong\u003eThe ultimate foundation for every hairstyle, on every hair type.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eWhether you are blow-drying for a sleek finish, enhancing natural curls, or protecting your hair from heat styling, THE 1 is always your first step. Think of it as a leave-in conditioner with heat protection and styling properties built in—making your hair feel soft, supple, and beautifully conditioned.\u003c\/p\u003e\n\u003ch4\u003eKey Benefits\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eUniversal primer:\u003c\/strong\u003e Works on all hair types—thin, fine, thick, curly, straight, or frizzy\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eHeat protection:\u003c\/strong\u003e Shields hair from blow dryers, straighteners, and curling tools\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCurl cream alternative:\u003c\/strong\u003e Brilliant for naturally curly, wavy, and afro hair\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSoft, conditioned finish:\u003c\/strong\u003e Leaves hair feeling silky without weighing it down\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSignature fragrance:\u003c\/strong\u003e Zesty oranges and lemons with petitgrain notes\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch4\u003eBest For\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eAll hair types seeking heat protection\u003c\/li\u003e\n\u003cli\u003eDry, damaged, or hard-to-manage hair\u003c\/li\u003e\n\u003cli\u003eNatural curls and waves needing definition\u003c\/li\u003e\n\u003cli\u003eAnyone starting a multi-product styling routine\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch4\u003eHow to Use\u003c\/h4\u003e\n\u003cp\u003ePump a 20p-coin-sized amount into your palms (more for thicker or longer hair). Apply to towel-dried, damp hair, working through mid-lengths and ends. Style as desired—blow-dry, air-dry, or diffuse. Combine with THE 2 for smooth blowouts or THE 3 for defined curls.\u003c\/p\u003e\n\u003ch4\u003eProduct Details\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eSize: 200ml\u003c\/li\u003e\n\u003cli\u003eVegan | Cruelty-free | Sulphate-free | Paraben-free | Nut-free\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"mdlondon","offers":[{"title":"Default Title","offer_id":52151436116149,"sku":"MDL101888","price":15.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0571\/0158\/2517\/files\/GH_award_2026_3.png?v=1779122509"},{"product_id":"the-2","title":"THE 2 - Volume \u0026 Shine Blow Out Spray","description":"\u003cp\u003e\u003cstrong\u003eThe blow-dry spray that delivers real volume, shine, and frizz-free results.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eFrustrated by blow-dry sprays that promise volume but deliver nothing? THE 2 gets it right. Designed for creating smooth, voluminous, shiny, frizz-free blowouts with a finish that is never crunchy, sticky, tacky, or grippy—just beautifully smooth hair.\u003c\/p\u003e\n\u003ch4\u003eKey Benefits\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eVolumising formula:\u003c\/strong\u003e Adds lift at the roots and body through the lengths\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eHeat protection:\u003c\/strong\u003e Shields hair during blow-drying and styling\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFrizz control:\u003c\/strong\u003e Creates smooth, polished results that last\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eNo residue:\u003c\/strong\u003e Leaves hair soft and touchable, never sticky or stiff\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSignature fragrance:\u003c\/strong\u003e Zesty oranges and lemons with petitgrain notes\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch4\u003eBest For\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eAnyone blow-drying their hair at home\u003c\/li\u003e\n\u003cli\u003eHair that needs volume and lift\u003c\/li\u003e\n\u003cli\u003eFrizzy hair seeking a smooth, polished finish\u003c\/li\u003e\n\u003cli\u003eAir-drying for softer, frizz-free results\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch4\u003eHow to Use\u003c\/h4\u003e\n\u003cp\u003eApply to damp hair after THE 1 for best results. Spray onto roots for volume, then through mid-lengths and ends for smoothness. Use a vent brush to distribute evenly, then blow-dry from the nape upwards. Can also be air-dried for a soft, frizz-free finish.\u003c\/p\u003e\n\u003ch4\u003eProduct Details\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eSize: 200ml\u003c\/li\u003e\n\u003cli\u003eVegan | Cruelty-free | Sulphate-free | Paraben-free | Nut-free\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"mdlondon","offers":[{"title":"Default Title","offer_id":52151436214453,"sku":"MDL101889","price":15.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0571\/0158\/2517\/files\/2-isolation.jpg?v=1774283695"},{"product_id":"the-3","title":"THE 3 - Volume, Curls \u0026 Waves Mousse","description":"\u003cp\u003e\u003cstrong\u003eThe mousse that makes natural curls and waves bounce with definition and zero frizz.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eNobody understands curls better than Michael, having spent decades specialising in curly and permed hair. THE 3 is his ultimate mousse—a dense, creamy formula that enhances your natural texture without crunch, stiffness, or weight. Combined with THE 1, it creates the most amazing defined, bouncy, frizz-free curls.\u003c\/p\u003e\n\u003ch4\u003eKey Benefits\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eCurl definition:\u003c\/strong\u003e Enhances natural curls and waves with beautiful bounce\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eHumidity resistance:\u003c\/strong\u003e Helps hair resist moisture and stay frizz-free\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDense, creamy texture:\u003c\/strong\u003e Lots of product, not lots of air—a little goes a long way\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFlexible hold:\u003c\/strong\u003e Keeps curls shaped and separated without crunch\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSignature fragrance:\u003c\/strong\u003e Zesty oranges and lemons with petitgrain notes\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch4\u003eBest For\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eNaturally curly and wavy hair\u003c\/li\u003e\n\u003cli\u003eAnyone seeking defined, bouncy curls\u003c\/li\u003e\n\u003cli\u003eFrizzy textured hair needing control\u003c\/li\u003e\n\u003cli\u003eCreating sea-salted, textured looks\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch4\u003eHow to Use\u003c\/h4\u003e\n\u003cp\u003eApply to damp hair, ideally after THE 1. Use golf-ball-sized amounts (less than regular mousse—it is very dense). Scrunch through mid-lengths and ends, then air-dry or diffuse. The trick to defined curls is minimal disturbance while drying—let the product do the work. Can also refresh curls on day 2 or 3.\u003c\/p\u003e\n\u003ch4\u003eProduct Details\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eSize: 200ml\u003c\/li\u003e\n\u003cli\u003eVegan | Cruelty-free | Alcohol-free | Sulphate-free | Paraben-free | Nut-free\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"mdlondon","offers":[{"title":"Default Title","offer_id":52151436902581,"sku":"MDL101890","price":15.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0571\/0158\/2517\/files\/3-isolation.jpg?v=1774282412"},{"product_id":"the-4","title":"THE 4 - Hairspray That Holds","description":"\u003cp\u003e\u003cstrong\u003eThe hairspray that actually holds—firm, flexible, and completely reworkable.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eAfter nearly four decades of using hairsprays professionally, Michael was frustrated by products that promised hold but delivered nothing. THE 4 has proper hold—strong enough to lock styles in place all day, yet flexible enough to touch, reshape, and restyle whenever you want. No stiffness, no stickiness, just lasting style.\u003c\/p\u003e\n\u003ch4\u003eKey Benefits\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eFirm, lasting hold:\u003c\/strong\u003e Actually keeps styles in place—not just for 20 minutes\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eReworkable finish:\u003c\/strong\u003e Touch and reshape without flaking or crunch\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFlexible polymers:\u003c\/strong\u003e Prolongs the life of any hairstyle\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eVersatile styling:\u003c\/strong\u003e Create volume, texture, or fix finished styles\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSignature fragrance:\u003c\/strong\u003e Zesty oranges and lemons with petitgrain notes\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch4\u003eBest For\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eStyles that need to last all day \u003c\/li\u003e\n\u003cli\u003eMaking curls and waves last longer\u003c\/li\u003e\n\u003cli\u003eUpdos, ponytails, French rolls, and messy buns\u003c\/li\u003e\n\u003cli\u003eHair extensions needing hold\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch4\u003eHow to Use\u003c\/h4\u003e\n\u003cp\u003eSpray onto dry, styled hair to fix the style in place. For volume, target the roots. For texture and movement, spray through mid-lengths and ends. A light mist before using heated tools (curling tongs, straighteners) can help curls and waves last longer—but do not saturate. Style with your fingers as needed.\u003c\/p\u003e\n\u003ch4\u003eProduct Details\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eSize: 200ml\u003c\/li\u003e\n\u003cli\u003eVegan | Cruelty-free | Sulphate-free | Paraben-free | Nut-free\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"mdlondon","offers":[{"title":"Default Title","offer_id":52151437066421,"sku":"MDL101891","price":15.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0571\/0158\/2517\/files\/4-isolation.jpg?v=1773854730"},{"product_id":"the-5","title":"THE 5 - Voluminous Texture","description":"\u003cp\u003e\u003cstrong\u003eInstant volume and texture that makes hair look full, fresh, and fabulous.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eMichael uses THE 5 more than any other product in the range. It is the perfect combination of texture and hold—like an invisible dry shampoo and flexible hairspray combined into one. It gives hair a sense of thickness and body instantly, without stiffness or stickiness. Brilliant for day 1 styling or refreshing day 2 and 3 hair.\u003c\/p\u003e\n\u003ch4\u003eKey Benefits\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eInstant volume:\u003c\/strong\u003e Adds oomph and fullness at the roots\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eTexturising properties:\u003c\/strong\u003e Creates grip and body through the lengths\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDay 2\/3 refresh:\u003c\/strong\u003e Revives flat, lackluster hair between washes\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eNo visible residue:\u003c\/strong\u003e Works like an invisible dry shampoo with hold\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSignature fragrance:\u003c\/strong\u003e Zesty oranges and lemons with petitgrain notes\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch4\u003eBest For\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eHair that needs more volume and texture\u003c\/li\u003e\n\u003cli\u003eRefreshing styles between washes\u003c\/li\u003e\n\u003cli\u003eBig beach waves and festival curls\u003c\/li\u003e\n\u003cli\u003eRed-carpet volume and staying power\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch4\u003eHow to Use\u003c\/h4\u003e\n\u003cp\u003eApply to dry hair only. Spray immediately after styling to help keep the style in place and prolong its life. On day 2 or 3, spray at the roots for volume and through lengths for texture. Combine with THE 4 for texture plus hold. This product is especially good when you want that extra bit of life before washing again.\u003c\/p\u003e\n\u003ch4\u003eProduct Details\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eSize: 200ml\u003c\/li\u003e\n\u003cli\u003eVegan | Cruelty-free | Sulphate-free | Paraben-free | Nut-free\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"mdlondon","offers":[{"title":"Default Title","offer_id":52151437197493,"sku":"MDL101892","price":15.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0571\/0158\/2517\/files\/5-isolation.jpg?v=1774280188"},{"product_id":"the-6","title":"THE 6 - A Settling Finish","description":"\u003cp\u003e\u003cstrong\u003eThe finishing touch that makes any hairstyle look effortlessly cool and lived-in.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThroughout his 40-year career, Michael has been using this type of product on all hair lengths—not just short hair. THE 6 is a cream-clay finishing paste that settles fluffy, frizzy hair and gives styles a relaxed, editorial finish. It is like a thick serum for your hair. Think of it as the difference between hair that looks freshly done and hair that looks naturally gorgeous.\u003c\/p\u003e\n\u003ch4\u003eKey Benefits\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eSettles frizz and flyaways:\u003c\/strong\u003e Takes the edge off fluffy, bushy hair\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eLived-in finish:\u003c\/strong\u003e Creates that effortlessly cool, editorial look\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSoft definition:\u003c\/strong\u003e Refines styles without stiffness\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eVersatile for all lengths:\u003c\/strong\u003e Brilliant on curls, waves, blowouts, bobs, and pixie cuts\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSignature fragrance:\u003c\/strong\u003e Zesty oranges and lemons with petitgrain notes\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch4\u003eBest For\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eTaming flyaways and settling frizz\u003c\/li\u003e\n\u003cli\u003eBeach waves and festival styles\u003c\/li\u003e\n\u003cli\u003eNaturally curly hair after styling\u003c\/li\u003e\n\u003cli\u003eShort styles like pixie crops needing definition\u003c\/li\u003e\n\u003cli\u003eRefreshing styles on day 2, 3, or 4\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch4\u003eHow to Use\u003c\/h4\u003e\n\u003cp\u003eApply to dry hair only. Warm a small amount between your palms until it softens, then squeeze and grab into hair to create the style you want. A little goes a long way—start with less and add more if needed. Use your fingers and hands to either rub in texture or smooth the surface. Fabulous for that final touch.\u003c\/p\u003e\n\u003ch4\u003eProduct Details\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eSize: 50g\u003c\/li\u003e\n\u003cli\u003eVegan | Cruelty-free | Alcohol-free | Sulphate-free | Paraben-free | Nut-free\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"mdlondon","offers":[{"title":"Default Title","offer_id":52151437295797,"sku":"MDL101893","price":15.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0571\/0158\/2517\/files\/6-isolation.jpg?v=1774283695"},{"product_id":"the-7","title":"THE 7 - The Humidity Shield","description":"\u003ch3 class=\"MsoNormal\"\u003e\n\u003cb\u003eA blow dry that lasts. Whatever the weather throws at it.\u003c\/b\u003e\u003cspan\u003e\u003c\/span\u003e\n\u003c\/h3\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cspan\u003eMoisture is the enemy of every hairstyle - not your hair. THE 7 creates a heat-activated barrier around the cortex, sealing your style in and the atmosphere out, so the bonds you’ve styled stay exactly where you put them.\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003ch4 class=\"MsoNormal\"\u003e\n\u003cb\u003e\u003cspan\u003eKey benefits\u003c\/span\u003e\u003c\/b\u003e\u003cspan\u003e\u003c\/span\u003e\n\u003c\/h4\u003e\n\u003cul type=\"disc\"\u003e\n\u003cli class=\"MsoNormal\"\u003e\n\u003cspan\u003eLocks in your blow dry for days, used with THE 1 + 2 first\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli class=\"MsoNormal\"\u003e\n\u003cspan\u003eBuilds a protective shield against humidity and rain\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli class=\"MsoNormal\"\u003e\n\u003cspan\u003eLeaves hair glass-smooth with serious shine\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch4 class=\"MsoNormal\"\u003e\n\u003cb\u003e\u003cspan\u003eGood to know\u003c\/span\u003e\u003c\/b\u003e\u003cspan\u003e\u003c\/span\u003e\n\u003c\/h4\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cspan\u003eTHE 7 keeps doing its job for you even in light rain or drizzle.\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003eVegan | Cruelty-free | Sulphate-free | Paraben-free | Nut-free\u003c\/p\u003e\n\u003ch4 class=\"MsoNormal\"\u003e\u003cspan\u003eMichael's Tip\u003c\/span\u003e\u003c\/h4\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003ci\u003e“\u003ca href=\"https:\/\/mdlondon.com\/products\/the-1?variant=52151436116149\" title=\"The 1 - Hair Primer by mdlondon\" rel=\"noopener\" target=\"_blank\"\u003eTHE 1,\u003c\/a\u003e \u003ca href=\"https:\/\/mdlondon.com\/products\/the-2?variant=52151436214453\" title=\"The 2 - Volume \u0026amp; Shine Blow Out Spray by mdlondon\" rel=\"noopener\" target=\"_blank\"\u003eTHE 2\u003c\/a\u003e, then THE 7. The primer conditions, THE 2 gives you hold and volume, and THE 7 is where the magic happens — it locks the whole thing in. I’ve been doing hair for 37 years and this is the best blow-dry combination I’ve ever used. \u003cspan\u003eFinish with a touch of THE 10 for that glass-hair, mirror-shine look.\u003c\/span\u003e”\u003c\/i\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"mdlondon","offers":[{"title":"Default Title","offer_id":52780968575157,"sku":"MDL102277","price":15.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0571\/0158\/2517\/files\/The7HumidityWallbymdlondon2.jpg?v=1783610738"},{"product_id":"the-8","title":"THE 8 - Dry Heat Protection","description":"\u003ch2 class=\"MsoNormal\"\u003e\n\u003cb\u003eHeat protection that doesn’t cost you ten minutes.\u003c\/b\u003e\u003cspan\u003e\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cspan\u003eMost heat protectants go on wet hair and need blow-drying in before they work - which means you’re protected only after you’ve already used heat once. No. 8 goes on dry hair, flashes off in seconds, and gets you straight to styling.\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3 class=\"MsoNormal\"\u003e\n\u003cb\u003e\u003cspan\u003eKey benefits\u003c\/span\u003e\u003c\/b\u003e\u003cspan\u003e\u003c\/span\u003e\n\u003c\/h3\u003e\n\u003cul type=\"disc\"\u003e\n\u003cli class=\"MsoNormal\"\u003e\n\u003cspan\u003eWorks on dry hair - no blow-dry-in required\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli class=\"MsoNormal\"\u003e\n\u003cspan\u003eReady to style in 10 seconds\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli class=\"MsoNormal\"\u003e\n\u003cspan\u003eTargets exactly the section you’re about to heat-style\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3 class=\"MsoNormal\"\u003e\n\u003cb\u003e\u003cspan\u003eGood to know\u003c\/span\u003e\u003c\/b\u003e\u003cspan\u003e\u003c\/span\u003e\n\u003c\/h3\u003e\n\u003cp class=\"MsoNormal\"\u003eTHE 8 is dedicated purely to heat protection, which is what makes it so versatile - layer it with \u003ca href=\"https:\/\/mdlondon.com\/products\/the-1?variant=52151436116149\" title=\"The 1 - Hair Primer by mdlondon\" rel=\"noopener\" target=\"_blank\"\u003eTHE 1\u003c\/a\u003e, \u003ca href=\"https:\/\/mdlondon.com\/products\/the-2?variant=52151436214453\" title=\"The 2 - Volume \u0026amp; Shine Blow Out Spray by mdlondon\" rel=\"noopener\" target=\"_blank\"\u003eTHE 2\u003c\/a\u003e or THE 7 any time you want hold and body alongside it.\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003eVegan | Cruelty-free | Sulphate-free | Paraben-free | Nut-free\u003c\/p\u003e\n\u003ch4 class=\"MsoNormal\"\u003e\n\u003cb\u003e\u003cspan\u003eMichael's tip\u003c\/span\u003e\u003c\/b\u003e\u003cspan\u003e\u003c\/span\u003e\n\u003c\/h4\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003ci\u003e\u003cspan\u003e“If you’re putting a wave or curl into already-styled hair on day two or three, this is what gets you full protection without starting your blow dry over. This fills a real gap.”\u003c\/span\u003e\u003c\/i\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"mdlondon","offers":[{"title":"Default Title","offer_id":52781326041269,"sku":"MDL102278","price":15.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0571\/0158\/2517\/files\/The8-DryHeatProtectionSpray_919df6f4-64b9-4478-9a6c-3a5e918dc88c.jpg?v=1783667362"},{"product_id":"the-9","title":"THE 9 - More Curls Gel","description":"\u003ch2 class=\"MsoNormal\"\u003e\n\u003cb\u003eFrizz-free, defined curls that hold for days.\u003c\/b\u003e\u003cspan\u003e\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cspan\u003eA single curly strand on its own is hard to control. Sixty strands moving together is a curl. THE 9 clumps strands into definition, locks out frizz, and gives you a curl that lasts - and revives beautifully on day two or three.\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3 class=\"MsoNormal\"\u003e\n\u003cb\u003e\u003cspan\u003eKey benefits\u003c\/span\u003e\u003c\/b\u003e\u003cspan\u003e\u003c\/span\u003e\n\u003c\/h3\u003e\n\u003cul type=\"disc\"\u003e\n\u003cli class=\"MsoNormal\"\u003e\n\u003cspan\u003eClumps strands for defined, frizz-free curls\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli class=\"MsoNormal\"\u003e\n\u003cspan\u003eBuilds in long-lasting hold without crunch\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli class=\"MsoNormal\"\u003e\n\u003cspan\u003eDoubles as a reviving product for day 2–3 curls\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch4 class=\"MsoNormal\"\u003e\u003cb\u003e\u003cspan\u003eGood to know\u003c\/span\u003e\u003c\/b\u003e\u003c\/h4\u003e\n\u003cp\u003eGreat for a curl refresh on day 2 or 3\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003eVegan | Cruelty-free | Sulphate-free | Paraben-free | Nut-free\u003c\/p\u003e\n\u003ch4 class=\"MsoNormal\"\u003e\n\u003cb\u003e\u003cspan\u003eMichael's tip\u003c\/span\u003e\u003c\/b\u003e\u003cspan\u003e\u003c\/span\u003e\n\u003c\/h4\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003ci\u003e\u003cspan\u003e“We're all about saving you time. With the magic curl combo of THE 1, 3, 9 and end with THE 6, you'll get curls that last for days!\"\u003c\/span\u003e\u003c\/i\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"mdlondon","offers":[{"title":"Default Title","offer_id":52783946891445,"sku":"MDL102279","price":15.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0571\/0158\/2517\/files\/The9-CurlGel.jpg?v=1783667916"},{"product_id":"the-10","title":"THE 10 - Pre \u0026 Post Oil","description":"\u003ch2 class=\"MsoNormal\"\u003e\n\u003cb\u003eShine that won’t undo your style.\u003c\/b\u003e\u003cspan\u003e\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cspan\u003eWater breaks a hairstyle down. Oil doesn’t - its molecules are too large to get into the cortex and disrupt what you’ve built. THE 10 adds the glass-like shine and softness of moisture, without any of the risk.\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3 class=\"MsoNormal\"\u003e\n\u003cb\u003e\u003cspan\u003eKey benefits\u003c\/span\u003e\u003c\/b\u003e\u003cspan\u003e\u003c\/span\u003e\n\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli class=\"MsoNormal\"\u003e\n\u003cspan\u003eAdds shine and softness without breaking down your style\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli class=\"MsoNormal\"\u003e\n\u003cspan\u003eSafe to use before and after styling\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eLightweight with a pump dispenser for dose control - never grease\u003cmeta charset=\"UTF-8\"\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch4 class=\"MsoNormal\"\u003e\u003cb\u003e\u003cspan\u003eGood to know\u003c\/span\u003e\u003c\/b\u003e\u003c\/h4\u003e\n\u003cp class=\"MsoNormal\"\u003eCan be used on wet and dry hair\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003eVegan | Cruelty-free | Sulphate-free | Paraben-free | Nut-free\u003c\/p\u003e\n\u003ch5 class=\"MsoNormal\"\u003e\n\u003cb\u003e\u003cspan\u003eMichael's tip\u003c\/span\u003e\u003c\/b\u003e\u003cspan\u003e\u003c\/span\u003e\n\u003c\/h5\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003ci\u003e\u003cspan\u003e“THE 1, THE 2, THE 7 - and then finish with a touch of THE 10. That’s the combination for that glass-hair, mirror-shine look.”\u003c\/span\u003e\u003c\/i\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"mdlondon","offers":[{"title":"Default Title","offer_id":52783966486709,"sku":"MDL102280","price":15.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0571\/0158\/2517\/files\/The10-Pre_PostOil2.jpg?v=1783670775"},{"product_id":"the-11","title":"THE 11 - Dry Cleaning","description":"\u003ch2 class=\"MsoNormal\"\u003e\n\u003cb\u003eDry shampoo with actual hold. And actual control.\u003c\/b\u003e\u003cspan\u003e\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cspan\u003eMost dry shampoos are 60% gas, applied with a power-blast that you can’t direct. THE 11 is a precision pump, not an aerosol - it gives you soft cloud of product exactly where you need it, with hairspray-level hold built in.\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3 class=\"MsoNormal\"\u003e\n\u003cb\u003e\u003cspan\u003eKey benefits\u003c\/span\u003e\u003c\/b\u003e\u003cspan\u003e\u003c\/span\u003e\n\u003c\/h3\u003e\n\u003cul type=\"disc\"\u003e\n\u003cli class=\"MsoNormal\"\u003e\n\u003cspan\u003eGenuine styling hold, not just oil absorption\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli class=\"MsoNormal\"\u003e\n\u003cspan\u003eTargeted application - no style-spoiler blasting, no waste\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli class=\"MsoNormal\"\u003e\n\u003cspan\u003eDesigned to leave no visible white cast\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch4 class=\"MsoNormal\"\u003e\u003cb\u003e\u003cspan\u003eGood to know \u003c\/span\u003e\u003c\/b\u003e\u003c\/h4\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cspan\u003eSafe for weekly use as part of a normal wash routine.\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cspan\u003eVegan | Cruelty-free | Sulphate-free | Paraben-free | Nut-free\u003c\/span\u003e\u003c\/p\u003e\n\u003ch4 class=\"MsoNormal\"\u003e\n\u003cb\u003e\u003cspan\u003eMichael's tip\u003c\/span\u003e\u003c\/b\u003e\u003cspan\u003e\u003c\/span\u003e\n\u003c\/h4\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003ci\u003e\u003cspan\u003e“Dry shampoo can’t turn back the clock once grease has set in - use it as a top-up, not a rescue, and you’ll get far more out of it.”\u003c\/span\u003e\u003c\/i\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"mdlondon","offers":[{"title":"Default Title","offer_id":52784465346741,"sku":"MDL102281","price":15.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0571\/0158\/2517\/files\/The11-DryCleaning.jpg?v=1783671686"},{"product_id":"the-12","title":"THE 12 - Salt Mousse","description":"\u003ch2 class=\"MsoNormal\"\u003e\n\u003cb\u003eTexture without the crunch. Beachy, undone, never crispy.\u003c\/b\u003e\u003cspan\u003e\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cspan\u003eSea salt spray gives texture but no hold. Mousse gives hold but can go hard. THE 12 is built to do both - real grip, a genuine salt effect, and a soft, lived-in finish that never feels stiff.\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3 class=\"MsoNormal\"\u003e\n\u003cb\u003e\u003cspan\u003eKey benefits\u003c\/span\u003e\u003c\/b\u003e\u003cspan\u003e\u003c\/span\u003e\n\u003c\/h3\u003e\n\u003cul type=\"disc\"\u003e\n\u003cli class=\"MsoNormal\"\u003e\n\u003cspan\u003eReal sea-salt texture with mousse-level hold\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli class=\"MsoNormal\"\u003e\n\u003cspan\u003eSoft, touchable finish - never crispy or crunchy\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli class=\"MsoNormal\"\u003e\n\u003cspan\u003eIdeal for reviving day 2–3 hair on any texture\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch4 class=\"MsoNormal\"\u003e\n\u003cb\u003e\u003cspan\u003eGood to know\u003c\/span\u003e\u003c\/b\u003e\u003cspan\u003e\u003c\/span\u003e\n\u003c\/h4\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cspan\u003eTHE 12 is built for a matte, textured finish. For shine and definition in curls, reach for THE 9 instead. \u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cspan\u003eVegan | Cruelty-free | Sulphate-free | Paraben-free | Nut-free\u003c\/span\u003e\u003c\/p\u003e\n\u003ch4 class=\"MsoNormal\"\u003e\n\u003cb\u003e\u003cspan\u003eMichael's tip\u003c\/span\u003e\u003c\/b\u003e\u003cspan\u003e\u003c\/span\u003e\n\u003c\/h4\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003ci\u003e\u003cspan\u003e“This is the opposite of smooth and shiny - it’s about making hair look a little undone, like you did it two days ago. Brilliant on straight hair for movement, and just as good reviving natural texture or curls.”\u003c\/span\u003e\u003c\/i\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"mdlondon","offers":[{"title":"Default Title","offer_id":52784495460533,"sku":"MDL102282","price":15.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0571\/0158\/2517\/files\/The12-SeaSaltMousse.jpg?v=1783672357"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0571\/0158\/2517\/collections\/All12staticsq.png?v=1789533850","url":"https:\/\/mdlondon.com\/collections\/the-numbers.oembed","provider":"mdlondon","version":"1.0","type":"link"}