{"product_id":"the-1","title":"THE 1 - Hair Primer","description":"\u003cp\u003e\u003cstrong\u003eThe ultimate foundation for every hairstyle, on every hair type.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eWhether you are blow-drying for a sleek finish, enhancing natural curls, or protecting your hair from heat styling, THE 1 is always your first step. Think of it as a leave-in conditioner with heat protection and styling properties built in—making your hair feel soft, supple, and beautifully conditioned.\u003c\/p\u003e\n\u003ch4\u003eKey Benefits\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eUniversal primer:\u003c\/strong\u003e Works on all hair types—thin, fine, thick, curly, straight, or frizzy\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eHeat protection:\u003c\/strong\u003e Shields hair from blow dryers, straighteners, and curling tools\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCurl cream alternative:\u003c\/strong\u003e Brilliant for naturally curly, wavy, and afro hair\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSoft, conditioned finish:\u003c\/strong\u003e Leaves hair feeling silky without weighing it down\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSignature fragrance:\u003c\/strong\u003e Zesty oranges and lemons with petitgrain notes\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch4\u003eBest For\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eAll hair types seeking heat protection\u003c\/li\u003e\n\u003cli\u003eDry, damaged, or hard-to-manage hair\u003c\/li\u003e\n\u003cli\u003eNatural curls and waves needing definition\u003c\/li\u003e\n\u003cli\u003eAnyone starting a multi-product styling routine\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch4\u003eHow to Use\u003c\/h4\u003e\n\u003cp\u003ePump a 20p-coin-sized amount into your palms (more for thicker or longer hair). Apply to towel-dried, damp hair, working through mid-lengths and ends. Style as desired—blow-dry, air-dry, or diffuse. Combine with THE 2 for smooth blowouts or THE 3 for defined curls.\u003c\/p\u003e\n\u003ch4\u003eProduct Details\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eSize: 200ml\u003c\/li\u003e\n\u003cli\u003eVegan | Cruelty-free | Sulphate-free | Paraben-free | Nut-free\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"mdlondon","offers":[{"title":"Default Title","offer_id":52151436116149,"sku":"MDL101888","price":15.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0571\/0158\/2517\/files\/1-isolation.jpg?v=1774283695","url":"https:\/\/mdlondon.com\/products\/the-1","provider":"mdlondon","version":"1.0","type":"link"}