{"product_id":"the-7","title":"THE 7 - The Humidity Shield","description":"\u003ch3 class=\"MsoNormal\"\u003e\n\u003cb\u003eA blow dry that lasts. Whatever the weather throws at it.\u003c\/b\u003e\u003cspan\u003e\u003c\/span\u003e\n\u003c\/h3\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cspan\u003eMoisture is the enemy of every hairstyle - not your hair. THE 7 creates a heat-activated barrier around the cortex, sealing your style in and the atmosphere out, so the bonds you’ve styled stay exactly where you put them.\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003ch4 class=\"MsoNormal\"\u003e\n\u003cb\u003e\u003cspan\u003eKey benefits\u003c\/span\u003e\u003c\/b\u003e\u003cspan\u003e\u003c\/span\u003e\n\u003c\/h4\u003e\n\u003cul type=\"disc\"\u003e\n\u003cli class=\"MsoNormal\"\u003e\n\u003cspan\u003eLocks in your blow dry for days, used with THE 1 + 2 first\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli class=\"MsoNormal\"\u003e\n\u003cspan\u003eBuilds a protective shield against humidity and rain\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli class=\"MsoNormal\"\u003e\n\u003cspan\u003eLeaves hair glass-smooth with serious shine\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch4 class=\"MsoNormal\"\u003e\n\u003cb\u003e\u003cspan\u003eGood to know\u003c\/span\u003e\u003c\/b\u003e\u003cspan\u003e\u003c\/span\u003e\n\u003c\/h4\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cspan\u003eTHE 7 keeps doing its job for you even in light rain or drizzle.\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003eVegan | Cruelty-free | Sulphate-free | Paraben-free | Nut-free\u003c\/p\u003e\n\u003ch4 class=\"MsoNormal\"\u003e\u003cspan\u003eMichael's Tip\u003c\/span\u003e\u003c\/h4\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003ci\u003e“\u003ca href=\"https:\/\/mdlondon.com\/products\/the-1?variant=52151436116149\" title=\"The 1 - Hair Primer by mdlondon\" rel=\"noopener\" target=\"_blank\"\u003eTHE 1,\u003c\/a\u003e \u003ca href=\"https:\/\/mdlondon.com\/products\/the-2?variant=52151436214453\" title=\"The 2 - Volume \u0026amp; Shine Blow Out Spray by mdlondon\" rel=\"noopener\" target=\"_blank\"\u003eTHE 2\u003c\/a\u003e, then THE 7. The primer conditions, THE 2 gives you hold and volume, and THE 7 is where the magic happens — it locks the whole thing in. I’ve been doing hair for 37 years and this is the best blow-dry combination I’ve ever used. \u003cspan\u003eFinish with a touch of THE 10 for that glass-hair, mirror-shine look.\u003c\/span\u003e”\u003c\/i\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"mdlondon","offers":[{"title":"Default Title","offer_id":52780968575157,"sku":"MDL102277","price":15.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0571\/0158\/2517\/files\/The7HumidityWallbymdlondon2.jpg?v=1783610738","url":"https:\/\/mdlondon.com\/products\/the-7","provider":"mdlondon","version":"1.0","type":"link"}