Discover why the mdlondon STRAIT is a genuine game-changer in hair straightening technology.
In this video, celebrity hair stylist Michael Douglas takes a deep dive into what makes the mdlondon STRAIT such an exceptional hair straightener. Drawing on over 35 years of professional experience, Michael explains the innovative features that set STRAIT apart from everything else on the market.
The Game-Changing Innovation
What makes STRAIT truly revolutionary is its ultra-mobile floating plate technology. Unlike conventional straighteners with rigid plates that can snag and pull hair, STRAIT's plates pivot smoothly as you style. This means:
- Smoother glide: Hair flows through without resistance or catching
- Less damage: Reduced friction means less stress on each strand
- Natural results: Achieve a sleek look that still has movement and life
- Versatile styling: Create waves and curls as easily as poker-straight styles
Designed for Every Hair Type
Whether your hair is fine and delicate or thick and stubborn, STRAIT adapts to your needs:
For Fine or Colour-Treated Hair
Use lower temperature settings for a gentle straightening process that protects fragile strands whilst still delivering brilliant results.
For Normal Hair
Mid-range temperatures give you the perfect balance of efficiency and care for everyday styling.
For Thick or Coarse Hair
Higher settings (up to 230 degrees) tackle even the most stubborn hair quickly and effectively.
Why Michael Designed STRAIT This Way
As a professional stylist, Michael understood the frustrations of traditional straighteners:
- Rigid plates that catch and pull hair
- Uneven heat distribution causing hot spots
- Limited temperature options that do not suit all hair types
- Bulky designs that make root styling difficult
STRAIT addresses every one of these issues with thoughtful, professional-grade engineering.
Premium Technology
Ceramic Tourmaline Plates
The advanced ceramic tourmaline coating ensures even heat distribution across the entire plate surface. This eliminates hot spots that can damage hair and creates less friction than other materials for a smoother, shinier finish.
Ionic Technology
Built-in ionic technology emits positive ions that reduce static electricity. The result? Beautifully smooth, frizz-free hair with a salon-quality shine.
Practical Features You Will Love
- Lightweight design: Style for longer without arm fatigue
- Narrow barrel: Get right up to the roots for kink-free perfection
- Extra-long 11cm plates: Cover more hair per pass for faster styling
- 30-minute auto shut-off: Peace of mind if you forget to turn them off
- 3-metre cable: Freedom to style wherever suits you
- Dual plug adapters: UK and European plugs included for travel
- Heat mat: Store safely whilst still warm
Multiple Award Winner
The industry has recognised STRAIT's excellence with prestigious awards:
- Get The Gloss Beauty Awards 2023 - Gold
- Cosmopolitan Beauty Awards 2023
- T3 Platinum Award
- Marie Claire Hair Awards Winner
In Michael's Own Words
"From flyaway and frizz touch-ups to straight sleek bobs, STRAIT has been designed to put you fully in control of how you style your hair. It is up to you if you would like to use a lower heat setting and take more time, or a higher heat setting for a speedier finish. Either way, with STRAIT there is no need to apply excessive heat to your hair."
Available in Three Stylish Colours
Choose from Olive Green, Casal Blue, or Blush - each designed to look as good on your dressing table as they perform on your hair.
Ready to experience the difference? Shop the mdlondon STRAIT
