With over 35 years in the hair industry—from styling supermodels like Naomi Campbell and Kate Moss on international catwalks to editorial shoots for Vogue and global beauty campaigns—Michael Douglas has seen it all. But it was during the COVID lockdowns, hosting daily Instagram Hair Clinics, that he discovered something crucial: people had lost the confidence to style their own hair at home.

The most common message? "Why won't my hair look like it does when I leave the hairdressers?" That question sparked a mission. In 2022, mdlondon was born—professional-grade tools paired with straight-talking education, designed to give everyone salon-quality results at home. No jargon, no unnecessary fluff. Just the knowledge and tools to transform your hair confidence, every single day.