STRAIT Hair Straighteners

Sleek hair, made simple. The STRAIT Hair Straightener is your go-to styling tool for effortlessly smooth, shiny hair—designed by hair expert Michael Douglas to work brilliantly on all hair types. Whether you're smoothing out frizz, tackling flyaways, or perfecting your signature style, STRAIT helps you take control for faster, healthier styling—all from the comfort of home.

Effortless Styling for Every Hair Type

STRAIT is slim, lightweight, and incredibly easy to handle, making it perfect for fine, normal, or thick hair. With longer plates and expert-grade tech, it delivers sleek, salon-worthy results in fewer passes, reducing heat exposure and helping protect your hair’s natural shine.

What Makes STRAIT Hair Straighteners so Special?

• Pivoting ultra-mobile plates: Flex with your movements to glide smoothly—no dragging, no snagging
• Ceramic tourmaline coating + ionic technology: Ensures even heat and reduces frizz for a smooth finish
• 11 temperature settings: From gentle to powerful heat—choose what’s right for your hair type (up to 230°C)
• Extended 11cm plates: Style larger sections at a time for quicker results and fewer passes
• Ultra-narrow barrel: Get close to the roots for a super-smooth, kink-free finish
• Lightweight, ergonomic design: Helps minimise fatigue during styling

Designed to Fit Your Lifestyle

• 3-metre cable & dual plug attachments: Style comfortably wherever you are—includes UK and EU plugs
• Fast heat-up time: Reaches styling temperature in seconds—no waiting around
• Lockable design + heat mat: Snap shut, wrap it up, and store safely—no need to wait for it to cool
• Automatic sleep mode: Shuts off after 30 minutes of inactivity for peace of mind
• Two stylish colours: Choose between Olive Green and Casal Blue

Created by Styling Expert Michael Douglas

“STRAIT gives you full control of your look. Whether you want to style with a lower temperature and take your time, or use a higher setting for a quick finish—STRAIT supports it all, without the need for excessive heat.”

Want to Learn Styling Techniques?

Explore expert tips and tutorials on our Hair Tips page. From straight looks to soft waves, we’ll show you how to get the best from your STRAIT Hair Straightener.

Complete Your Kit

Pair STRAIT with our BLOW Hair Dryer for the ultimate at-home styling setup. Quick drying meets sleek finishing—for pro-style results every time.

Take the fuss out of styling.
STRAIT makes it easy to get beautiful, healthy-looking hair—whatever your routine. Grab yours today and feel the difference.