THE 1 - Hair Primer

THE 1 - Hair Primer

£15.00
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THE 1 - Hair Primer
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THE 1 - Hair Primer

£15.00

The ultimate foundation for every hairstyle, on every hair type.

Whether you are blow-drying for a sleek finish, enhancing natural curls, or protecting your hair from heat styling, THE 1 is always your first step. Think of it as a leave-in conditioner with heat protection and styling properties built in—making your hair feel soft, supple, and beautifully conditioned.

Key Benefits

  • Universal primer: Works on all hair types—thin, fine, thick, curly, straight, or frizzy
  • Heat protection: Shields hair from blow dryers, straighteners, and curling tools
  • Curl cream alternative: Brilliant for naturally curly, wavy, and afro hair
  • Soft, conditioned finish: Leaves hair feeling silky without weighing it down
  • Signature fragrance: Zesty oranges and lemons with petitgrain notes

Best For

  • All hair types seeking heat protection
  • Dry, damaged, or hard-to-manage hair
  • Natural curls and waves needing definition
  • Anyone starting a multi-product styling routine

How to Use

Pump a 20p-coin-sized amount into your palms (more for thicker or longer hair). Apply to towel-dried, damp hair, working through mid-lengths and ends. Style as desired—blow-dry, air-dry, or diffuse. Combine with THE 2 for smooth blowouts or THE 3 for defined curls.

Product Details

  • Size: 200ml
  • Vegan | Cruelty-free | Sulphate-free | Paraben-free | Nut-free

If you’d like instant hair advice drawn exclusively from Michael’s vast knowledge and experience then you can chat to AI Michael right now.

Used by Michael

Every mdlondon tool is personally tested and approved by Michael Douglas before it reaches you. With over 35 years of professional experience styling A-list celebrities and fashion icons, Michael knows exactly what it takes to create beautiful, healthy hair.

From the initial concept to the final product, Michael's expertise ensures that each tool delivers the performance and results that professionals demand - now available for your home styling routine.

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