Discover the secrets to a perfect blow dry with Michael Douglas's complete guide to the award-winning BLOW Hair Dryer.
In this detailed tutorial, celebrity hair stylist and mdlondon founder Michael Douglas shows you exactly how to get the most from your BLOW Hair Dryer. Having used countless hair dryers throughout his 35-year career, Michael created BLOW to be the most powerful yet gentle dryer he's ever used - and here's how to make it work for you.
What is Inside the Box
Your BLOW Hair Dryer comes complete with everything you need for professional-quality styling:
- The BLOW Hair Dryer with an ultra-lightweight 354g body
- Diffuser attachment for natural curls and waves
- 9cm concentrator nozzle for precision styling
- 3-metre cable for maximum reach and flexibility
- UK and European plug adapters - swap between them effortlessly
- Filter cleaning brush - built into the cable tie for convenience
Understanding the Controls
The BLOW features an intuitive two-stage switch at the back:
- First click: Turns the dryer on and allows you to adjust heat and speed settings
- Second click: Locks your chosen settings so you cannot accidentally change them whilst styling
- Two clicks down: Turns the dryer off
Heat and Speed Settings
BLOW offers precise control for every hair type - from the gentlest setting for delicate hair to full power for thick, coarse locks:
Gentle Settings (One White Dot, One Red Dot)
The lowest and most gentle setting. Perfect for very fine, thin, or damaged hair. Dries effectively whilst being incredibly kind to delicate strands - ideal if you are concerned about heat damage.
Higher Settings
As you increase the heat, the speed automatically increases to help manage the airflow. The highest settings deliver serious power for thick or stubborn hair that needs more oomph to dry efficiently.
The Cool Shot Button
Located at the front of the dryer, the cool shot button is your secret weapon for longer-lasting styles:
- Blow dry a section with your brush until completely dry
- Press the cool shot button to lock in the shape
- The cool air sets the hair, making your waves and volume last significantly longer
The Smart Clean Function
Keep your BLOW performing at its best with the easy clean feature:
- With the dryer switched off, press and hold the cool shot button for 5 seconds
- The motor reverses, sucking air outwards through the filter
- Use the included cleaning brush (on your cable tie) to gently rotate across the back filter
- This pushes out dust, hair, and debris that naturally accumulate
Important: Clean your filter approximately every 20 uses. This maintains performance and validates your 2-year warranty (1 year standard, plus 1 year when you register your product on our website).
Using Your Attachments
The Diffuser
Perfect for naturally curly, wavy, or textured hair:
- Simply clicks on and pulls off - no twisting required
- Diffuses the airflow to prevent disturbing your natural curl pattern
- On the lowest settings, you will barely see the hair move
- Encourages movement and definition whilst simulating natural air drying - but much faster
The 9cm Concentrator Nozzle
For sleek, controlled blow drying:
- Compresses the airflow for increased power and precision
- Double-skinned design prevents excessive heat on the outer casing
- The nozzle length matches the mdlondon brush perfectly - style an entire section in one pass
- Creates faster, more efficient blow dries with professional results
Key Features at a Glance
- Quiet Mark certified: Operates at approximately 72 decibels - 8 to 12 decibels quieter than conventional dryers
- Ultra-lightweight: Just 354g - about half the weight of many other hair dryers
- Hanging loop: Convenient hook for wardrobe, dressing room, or salon storage
- 1600W power: The most powerful dryer Michael has ever used, yet remarkably gentle
Need More Help?
Visit The Knowing - our free AI-powered hair advice platform filled with information about BLOW and countless other hair topics. Alternatively, email us at contact@mdlondon.com or DM us on Instagram @mdlondon.
Ready to transform your blow dry routine? Shop the mdlondon BLOW Hair Dryer
