THE 1 - Hair Primer

THE 1 - Hair Primer

£15.00
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THE 1 - Hair Primer
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  • THE 1 - Hair Primer
  • THE 1 - Hair Primer
  • Hair Primer by mdlondon
  • THE 1 - Hair Primer
  • THE 1 - Hair Primer
  • THE 1 - Hair Primer
  • THE 1 - Hair Primer
  • THE 1 - Hair Primer
THE 1 - Hair Primer

THE 1 - Hair Primer

£15.00

The ultimate foundation for every hairstyle, on every hair type.

Whether you are blow-drying for a sleek finish, enhancing natural curls, or protecting your hair from heat styling, THE 1 is always your first step. Think of it as a leave-in conditioner with heat protection and styling properties built in—making your hair feel soft, supple, and beautifully conditioned.

Key Benefits

  • Universal primer: Works on all hair types—thin, fine, thick, curly, straight, or frizzy
  • Heat protection: Shields hair from blow dryers, straighteners, and curling tools
  • Curl cream alternative: Brilliant for naturally curly, wavy, and afro hair
  • Soft, conditioned finish: Leaves hair feeling silky without weighing it down
  • Signature fragrance: Zesty oranges and lemons with petitgrain notes

Best For

  • All hair types seeking heat protection
  • Dry, damaged, or hard-to-manage hair
  • Natural curls and waves needing definition
  • Anyone starting a multi-product styling routine

How to Use

Pump a 20p-coin-sized amount into your palms (more for thicker or longer hair). Apply to towel-dried, damp hair, working through mid-lengths and ends. Style as desired—blow-dry, air-dry, or diffuse. Combine with THE 2 for smooth blowouts or THE 3 for defined curls.

Product Details

  • Size: 200ml
  • Vegan | Cruelty-free | Sulphate-free | Paraben-free | Nut-free
How do I apply THE 1?

Apply to towel-dried, damp hair. Pump out about a 20p coin-sized amount (more for thicker or longer hair), rub together in your palms, and work through mid-lengths and ends. Then blow-dry, air-dry, or diffuse as desired.
What hair types is THE 1 suitable for?

THE 1 is designed for everyone - it works on all hair types whether your hair is thin, fine, thick, frizzy, flat, curly, straight, or fluffy. It's particularly brilliant as a curl cream for naturally curly, wavy, or afro hair.
Can I use THE 1 on dry hair?

Yes, you can use a tiny amount on dry hair for smoothing flyaways or softening ends, but the primary use is on damp hair before styling.
Does THE 1 provide heat protection?

Yes, THE 1 contains heat protection properties, making it perfect as a pre-treatment before using straightening irons, curling tongs, or blow-drying.
What fragrance does THE 1 have?

THE 1 has a gorgeous signature fragrance - a zesty blend of lemons and burnt orange with petitgrain and other essential notes. It's fresh, uplifting, and absolutely stunning.
How does THE 1 work with other Numbers products?

THE 1 is always the starting point in most routines. Combine it with THE 2 for smooth, voluminous blow-dries, or with THE 3 for defined, bouncy, frizz-free curls. It acts as the foundation layer for all Numbers routines.

Subscription FAQS

Can't find the answer you need? Check out our full FAQs and Terms and Conditions here.
How do mdlondon subscriptions work?

Choose “Subscribe & Save” on any of THE NUMBERS products, pick how often you'd like it delivered from the selection and we'll take care of the rest. Our subscription delivery options are for 30, 60, or 90 days. Your product arrives automatically, and you're always in control: skip, pause, edit, or cancel any time from your account.
How much do I save?

You'll receive 20% off your first three subscription orders, then 10% off every order after that. There's no minimum commitment, so you can cancel whenever you like.
Is delivery free?

Yes. All UK subscription orders come with free delivery for as long as your subscription is active.
How can I view and manage my subscription order(s), history, and upcoming deliveries?

When you begin your first subscription with us an account is created for you automatically. All the information about your subscription(s) is in there, including delivery schedules, billing info, and shipping info.
How do I know when my order is coming up?

You will receive an email around 3 days ahead of your next subscription order’s ship date notifying you of the expected due date.

Watch the Video

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Used by Michael

Every mdlondon tool is personally tested and approved by Michael Douglas before it reaches you. With over 35 years of professional experience styling A-list celebrities and fashion icons, Michael knows exactly what it takes to create beautiful, healthy hair.

From the initial concept to the final product, Michael's expertise ensures that each tool delivers the performance and results that professionals demand - now available for your home styling routine.

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